The OptiRez CRS is the heart of a hospitality operation. This leading edge solution is unburdened by legacy systems and delivers advanced user features resulting in the hospitality industry's most flexible and easy-to-use reservation and distribution solution.
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Information that is complete, accurate and timely can significantly reduce the risk of making the wrong pricing decision. Sampling data off the web through manual querying is not sufficient to understand the market because the sheer quantity of available data makes it impossible to collect a sample that is a true representation of the market and the process is too slow. The speed with which a decision can be made may be as important as the decision itself because taking the initiative in pricing forces the competition to be reactionary. Revenue managers can stay on top of market developments with OptiMarket by having full visibility of rate-parity, pricing trends, product ranking, customer ratings and market availability.
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OptiYield leverages the knowledge and experience of a revenue manager while modeling the optimal selling price at a micro-market level using internal booking data, market, economic and other data that drives consumer purchase decisions. The highly dynamic online marketplace delivers revenue managers an incredible potential for yield optimisation through further segmentation and demand forecasting at the micro-market level. The increased segmentation invariably increases the complexity of the forecasting challenge which is often compensated by the revenue managers “gut feeling”. While no model can accurately predict consumer behavior 100% of the time, modern algorithms can eliminate the bias and correct the weighting of predictive variables.
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As consumers increasingly voice their opinions in social media, revenue managers and marketers can no ignore this valuable source as a tool to drive customer satisfaction, search engine rank and revenue. With OptiReview you can proactively manage your reputation across distribution channels and review websites.
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OptiPlan is a web-based financial planning, controlling and reporting tool for hotel chains. Through connections to the leading accounting and property management systems OptiPlan consolidates the information required to make well informed decisions.
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Producing accurate up-to-date reports on the fly can be challenging especially for hotel groups that have multiple property management systems installed. OptiCore is a corporate reporting tool for hotel groups that aggregates all daily operational metrics to enable performance reporting and identify discrepancies to the budget forecast.
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