PPR is an independent software development company, specializing in the hotel industry, with corporate seat in Romania.

PPR is a “web2company” and subscribes to a philosophie of perpetual development, thereby ensuring that our clients´specific requirements are assimilated and processed within short development cycles.

Because all modules of our web-applications are fully integrated and flexibly structured, we are able to give our clients complete access to all functions without any complicated additional programming requirements.

PPR develops software which replaces time-consuming processes with the latest technology, thereby helping to increase your productivity and profits.

PPR uses the latest „Web 2.0“ technology for its developments. All applications and data are available online: thus the updated versions are accessible to anyone who needs them or is authorized to use them.

The main purpose of PPR’s OptiInformation is to compile and make accessible a structured collation of client data from the collective database.

The OptiInformation supports client communication by providing reliable facts, figures and dates, enabling users to focus their attention on those issues which enjoy high client priority and to identify possible weak links in the dialog with the client.

All activities in relation to a specific client are recorded independently of the person or department responsible for the action.

OptiInformation – Main Features

• Web-based central client data base with detailed individual, company, travel agency, group and source data


• Interface to the Fidelio V7 front office system (PMS) (other PMS interfaces possible)


• Integrated user-management feature facilitates access control


• Integrated report builder for individually defined information retrieval


• Database searches according to predefined filters


• Collation of data pertaining to all client activities, such as marketing activities, e.g. competitions, newsletters, opinion polls, etc. within the central client profile


• Illustration of corporate hierarchies showing their parent-subsidiary structures


• Duplication-checks available by means of Match and Merge process carried out manually as well as automatically


• Basic tool for targeted cross-selling, mailings, etc.

OptiInformation - Modules

OptiSearch
Searches within the database > Searches for individual client data, company data, the brokering travel agent or group.

OptiCreate
New definition of client data > New centralized installation of individual client data, company data, brokering travel agents or groups, implementation of parent company-subsidiary structures for corporate clients.

OptiMerge
Report Client Changes > Recording of all changes to client data
Match&Merge > Merging of duplicates within the databank, automatic pre-selection of duplicates and comparison suggestions
Merge History View > History of merge activities

OptiMarketing
Reports > Reports on booking patterns and trends, turnover statistics of specified clients or client groups, occupancy statistics
Marketing > Selection of client data via segment analyses, source code, booking channel, etc. for marketing activities
Demographics > Evaluation and selection of client data based on demographics