PPR is an independent software development company, specializing in the hotel industry, with corporate seat in Romania.

PPR is a “web2company” and subscribes to a philosophie of perpetual development, thereby ensuring that our clients´specific requirements are assimilated and processed within short development cycles.

Because all modules of our web-applications are fully integrated and flexibly structured, we are able to give our clients complete access to all functions without any complicated additional programming requirements.

PPR develops software which replaces time-consuming processes with the latest technology, thereby helping to increase your productivity and profits.

PPR uses the latest „Web 2.0“ technology for its developments. All applications and data are available online: thus the updated versions are accessible to anyone who needs them or is authorized to use them.

Online-Marketing, also known as Internet advertising, promotes advertising through the Internet in various ways. In addition to providing specific information, this marketplace plays an increasingly important role. The German Federal Republic is already the European market leader in this area. In 52% of the companies that were polled, the introduction of E-Business offers helped to maintain stable levels of turnover and in 30% of the cases it, in fact, led to an increase in turnover.

Source: Monitoring Informationswirtschaft, 7th Fact Report 2004, TNS Infratest GmbH & Co. KG, April 2004.

Benefits of Online-Marketing

• Improvement of your market position
  With online-marketing you can improve your market position.


• Client Acquisition
  Online-marketing helps you to win new clients, because you create an attractive place to visit on the Internet.


• Client Retention
  Online-marketing helps you to retain your clients, because it creates opportunities to offer new services.


• Cost Reduction
  By means of online-marketing you are able to reduce your costs: even with a small budget it is possible to carry out successful and sensible online-marketing.


• Increasing Turnover
  By attracting new target markets and marketing your products and/or services within the context of their contents, you are able to increase your turnover.


• Monitoring your success rate
  The reaction of the targeted consumers can be measured directly by means of the click rate or the conversion rate*. This measurability is one of the distinctions that can be made between Internet advertising and classical advertising. In this way it is possible to considerably reduce losses due to advertising spread than in any other form of advertising.
  
  *Number of transactions in relation to the number of visitors.

Online-Marketing Modules

E-Mailing
You can create your own emailing using the tool which we place at your disposal, or you can have us carry out this service on your behalf. It includes the professional creation of email newsletters according to your CI, distribution, analysis and automatic updating of the email addresses.

E-Competition
Using the online competition module, you can create competitions on your website. The tool also delivers data about the competition participants. Furthermore, the winner will be announced in writing on the website and will also be notified in writing. All participants receive notification that they have unfortunately not won the competition and thanking them for their participation. We offer the E-Competition module either as a service which we deliver on your behalf, or as a tool for you to create the competitions yourself.

E-CustomerSatisfaction
The online customer satisfaction questionnaire can be utilized directly by means of the tool which we place at your disposal, or we can offer this service on your behalf. The system is built up in such a way that the customer satisfaction questionnaire can be sent to the guest either automatically, e.g. 2 days after the booking, or manually. The evaluations can be viewed via the CustomerSatisfaction tool.

E-Search (SEO)
This greatly improves your business’s chances of being found by the search engines and for it to achieve a good ranking in the largest search engines (Google, Yahoo, MSN etc.).