The Arkona Hotel Group with its subsidiary the A-ROSA Resort GmbH, takes the next important step forward with European leading Hospitality Software House Programming-Pool Romania and becomes a major development partner, to create a total real time data transparency and be one of the first Hotel Chains in Germany with a fully operational I.I.D.S (Integrated Information Distribution System).

Alexander Winter - Chief Financial Officer & Member of the Board Arkona AG

"After the successful development and implementation of PPR's Management Information System, which is running extremely smoothly, I decided it was time to take the next steps in creating a total transparent information cycle, which PPR call the bigger picture.

Perhaps somewhat paradoxically the ROI is fabulous, we create more Revenue while saving costs and offer a faster better service to our clients.

Phase two of our 'Information Transparency' drive will start in February with the implementation of PPR's Visual Survey Pro and Visior, web applications which will be used to send and manage our customer satisfaction Surveys, allowing us real bench marking possibilities for our A-ROSA Resorts, as well as giving us a real time feedback from our clients, and that's what Arkona's and A-ROSA's business is all about, what clients want think and feel. The fabulous second benefit here is the ease at which this will work, surveys automatically triggered by the actual PMS (Property Management System) mean we will only need to look at the results, so an extremely cost efficient barometer for customer satisfaction.

Following the implementation of VSP we will implement OptiRez, PPR's Central Reservation System, a suite of web products, which include:

• Dynamic Pricing
• Yield & Revenue Management
• Individual Channel Distribution and Management
• Web Booking Engine