Glossary



Y

Yield Management
A software application, also known as Revenue Management, that simplifies the process of understanding, anticipating and influencing consumer behavior. Its main goal is to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations).

Yield Management System
A model that attempts to forecast total demand for all the products/services provided, by market segment and price point. Since total demand normally exceeds what the particular firm can produce in that period, the model will attempt to optimize the firm's outputs to maximize revenue.

What's in a word?

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In this Glossary we have tried to provide brief descriptions for the most frequently used terms in the various industries which we serve. However, it is a ‘work in progress’ and if you would like to comment on any descriptions or add to our dictionary, we would greatly appreciate your contribution.

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