Glossary

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R

RAC - Rack Rate

The official posted rate for a hotel room.

Rate Parity

Repeat Customer Conversion Rate

The percentage of guests who will become regular guests.

Revenue Management

A software application, also known as Yield Management, that simplifies the process of understanding, anticipating and influencing consumer behavior. Its main goal is to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations).

Revenue Manager

Manager responsible in the operational and strategic area for the maximization of total yield by appropriate techniques, such as market pricing and optimal pricing strategies taking into account the different distribution channels.

Revenue Per Available Customer (RevPAC)

The current revenue per guest stay at the hotel.

Revenue Per Available Room (RevPAR)

The daily revenue divided by the total number of available rooms per day.

RevPAE

Revenue per available staff; measures the productivity of employees.

RevPSM

Indicates sales per square meter in the event area.