Glossary

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M

Management Information System (MIS)

A computer-based application that increases efficiency and optimizes planning, controlling and reporting processes. It offers a huge time-saving potential and enables users to focus their attention on other important tasks, which cannot be standardized.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Markhotels

Markup

A term used in marketing to indicate how much the price of a product is above the cost of producing and distributing the product. It can be expressed as a fixed amount or as a percentage. There are numerous variations of each.

Master Account

Maximum Length of Stay

Micro Media Marketing

Describes the process, communication and accessibility of a company in the online and offline marketing to increase. It aims to provide all activities and measures in the visible and assessable hotel for the guest to make deals with a large number of small and niche audiences and complement them with content.

MICROS-Fidelio

MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 20,000 hotels worldwide, as well as point-of-sale and loss prevention products through its subsidiary DataVantage for more than 50,000 specialty retail stores worldwide.

Minimum Length of Stay