Glossary

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H

Hotel.de

An online hotel reservation service for business and residential customers. More than 210,000 hotels can be booked online here.

HSMA

The HSMA (Hospitality Sales and Marketing Association) Germany eV is the association of sales and marketing professionals in hospitality and tourism. It is the network and the pool of knowledge to all relevant sales and marketing issues of the hospitality industry.

HTTP

A protocol (utilizing TCP) to transfer hypertext requests and information between servers and browsers.

Human Resource Development

The process of changing an organization, its employees, its stakeholders, and groups of people within it, using planned and unplanned learning, in order to achieve and maintain a competitive advantage for the organization.

Hurdle Rate

The rate of return that must be met for a company to undertake a particular project. It is usually determined by evaluating existing opportunities in operations expansion, rate of return for investments, and other factors deemed relevant by management.